New Balance Hong Kong: Store Addresses, Hours, and the Sneaker Street Shop

Branch details checked against the mall operators, the shop operator, the distributor, the brand's retail partner and New Balance's own Hong Kong store list on 5 November 2026.

Yes: there are New Balance shops in Mong Kok — five of them, and one is on Sneaker Street itself. The Fa Yuen Street shop is a ground-floor unit at 71 and 73 Fa Yuen Street, open 11:00–22:00 every day of the week including public holidays, phone 2787 6233. It shares the latest closing time on this page, 22:00, with 56–58 Tung Choi Street and 56 Sai Yeung Choi Street South — but it is the one on Sneaker Street itself. The shop in MOKO publishes 11:30–20:30, and Langham Place publishes no hours at all.

Below are the 34 New Balance selling points we could stand behind in Hong Kong: 27 of them confirmed on a page published by the mall that hosts the shop, by the shop's own operator, or by the brand's retail partner, and 7 that rest on the brand's own store list alone — those are marked listed by the brand wherever they appear. Nineteen of the 34 publish opening hours and fifteen publish none. Each address here is one a publisher prints; where a field is not published the entry says so instead of filling it in.

Read the MTR column before you plan the walk. Four of the 34 have an exit published by the operator of the place: the two Harbour City shops, New Town Plaza and Metroplaza. No Mong Kok point has one, so no exit letter is printed for any of the five — and none is printed anywhere else that an operator has not published one. That is a narrower set of exits than most store-locator pages offer. It is the set that is true.

The New Balance shop front inside New Town Plaza, Sha Tin, photographed in September 2022.

HK STD 沙田 Sha Tin 新城市廣場 New Town Plaza mall shop New Balance clothing September 2022 Px3.jpg — Yanghime TADIWODOA BBAEW, CC BY-SA 4.0, via Wikimedia Commons

The 34 New Balance points at a glance

“Not published” and “none published” are not gaps we filled in from a shopping directory. A directory prints a plausible window for every shop it lists; the operator that sets the hours prints one for the shops it chooses to. Where that field is empty above, the answer is a phone number, not a guess.

The New Balance shop front inside East Point City, Tseung Kwan O, photographed in November 2024.

HK SKD TKO 將軍澳 Tseung Kwan O 坑口 Hang Hau 東港城 East Point City mall shop New Balance Clothing November 2024 R12S.jpg — CC0 via Wikimedia Commons (no attribution required)

New Balance in Mong Kok: five points, and which one you want

Five selling points sit inside Mong Kok, and they are not interchangeable: three are street-level shops, two are shop units inside malls, and four of the five have hours a publisher prints. If your question is “where is the New Balance on Sneaker Street”, the answer is the first entry below and nothing else on the street.

71 and 73 Fa Yuen Street — the shop on Sneaker Street

Address: Shop A, G/F, 71 Fa Yuen Street & Shop B, G/F, 73 Fa Yuen Street, Mong Kok. It is one ground-floor shop with two shopfronts, and the two-door form is the brand's own wording, not two separate branches.
Phone: 2787 6233
Hours: 11:00–22:00 Monday to Sunday and public holidays. The operator that publishes these hours adds its own caveat: hours are as updated in the store, and you may call first to check (營業時間以店內更新為準，顧客可以先以電話查詢).
Getting there: Mong Kok station is the station for Fa Yuen Street; no exit letter is published for this shop by anyone (see the MTR section). Our step-by-step route from Mong Kok station covers the walk at street level.
What it carries: nothing shop-specific is published for it — see the note on stock below.
Why pick it: it is the one on the street. It sits in the same walk as the rest of Sneaker Street's shops, closes an hour and a half after the MOKO shop, and is the only Mong Kok point on Fa Yuen Street.

Two addresses to keep straight while you are on the street: the shop is 71 and 73 Fa Yuen Street, one unit with two doors, so it is not two branches to visit separately.

The other four Mong Kok points

56–58 Tung Choi Street — G/F, 56–58 Tung Choi Street, Mong Kok; 2297 3308; 11:00–22:00 Monday to Sunday and public holidays. The brand's own store list heads this entry “NB 1906 Tung Choi Street Mongkok”; that heading is how the shop is labelled, not a statement about who owns it. It is a street away from Fa Yuen Street and keeps the same hours, so a size missing at one is worth checking at the other.

56 Sai Yeung Choi Street South — G/F, 56 Sai Yeung Choi Street South, Mong Kok; 2306 1212; 11:00–22:00 Monday to Sunday and public holidays. This one is listed by the operator Wan Kee, which runs the shop, and it does not appear on the brand's own store list in any of the three times that list was read for this page. So the hours and phone are the operator's, and the shop is real — but do not expect to find it on a page you reach from the brand's website.

Langham Place, Shop No. 09, Level 8 — 8 Argyle Street, Mong Kok; 2312 0082; no hours published. The mall's tenant record carries the unit, a photo and a note that shops adjust hours case by case, and no hours value at all. Ring the number before you go up to Level 8.

MOKO, Shop 427–428, Level 4 — 193 Prince Edward Road West, Mong Kok; 2628 5168; 11:30–20:30 Monday to Sunday. The mall publishes no exit and no walking route for this shop either, so the address is all you get. This is the cleanest row in the set: the mall, the distributor and the brand all give the same unit, the same phone and the same hours. It is also the wrong branch to finish a day on — it shuts an hour and a half before the Fa Yuen Street shop.

Street shop or mall shop: what actually differs

The hours. The three street shops run 11:00–22:00 seven days a week, public holidays included. The MOKO shop publishes 11:30–20:30 and Langham Place publishes nothing. If you are shopping after 20:30 on a Sunday, the street is the only option of the five, and Fa Yuen Street is the one to aim for.

The label. The brand's store list heads four of its Hong Kong entries “NB 1906” — Tung Choi Street, Langham Place, Times Square and Gateway Arcade. It is part of the entry's heading on that list. It is not printed for the Fa Yuen Street shop or for Sai Yeung Choi Street South, and it tells you nothing about price, range or who runs the shop.

The publisher. Fa Yuen Street and Tung Choi Street are on the brand's list and on the operator's list. Sai Yeung Choi Street South is on the operator's list only. That difference is the whole reason for the labels on this page: it tells you which list to re-check before a trip, not which shop is better.

The five shops the brand files under its own headings

New Balance's Hong Kong store list sorts its own shops into headings — Experience Store, Discount Store, Factory Outlet, Authorized Retailer, Authorized Factory Outlet. Five Hong Kong points sit in the first three of those, and all five also appear on the mall's own tenant page, which is the source of the hours printed below.

Fashion Walk, Causeway Bay — Shop B–D, G/F, 55 Paterson Street, Fashion Walk; 2316 2316; 12:00–21:00 daily. The brand files it as an Experience Store; the mall prints the same unit and phone, and the hours above are the mall's.

Hysan Place, Causeway Bay — Shop 308–310, 3/F, Hysan Place, 500 Hennessy Road; 2626 1130; Mon–Sun 11:30–20:30. The mall prints the hours with a tilde in front (“Mon-Sun ~ 11:30 – 20:30”), so treat them as approximate rather than exact. Causeway Bay is the one district on this page with two New Balance shops whose hours are both published by the mall, which makes it the place to compare two of them in one stop.

Ocean Terminal, Harbour City, Tsim Sha Tsui — Shop 270–273, Level 2, Ocean Terminal; 2376 0222; no hours published. The mall prints the unit as “OT L2 OT270-3”, which is the same shop written floor-plus-unit. This is one of the four branches with a published MTR route (below).

Paradise Mall, Heng Fa Chuen — Shop 110, Level 1, Paradise Mall; 2321 2828; no hours published. The brand files it as a Discount Store. The evidence that it is trading is the mall's own e-voucher participant list, which carries the shop number and is dated by the mall.

Citygate Outlets, Tung Chung — Shop G12, Citygate Outlets; 2109 1783; 11:00–21:00. The brand files it under Factory Outlets and the mall calls the same shop “New Balance Outlet”; both names are the publishers' own, and they point at one unit.

Hours: nineteen published, fifteen not, and four where two publishers disagree

Nineteen of the 34 points publish opening hours. Twelve of those bands are the mall's own, printed on the mall's tenant page for the shop; the other seven are the shop operator's or the distributor's. Fifteen points publish no hours at all, and for those the entry above says so.

Four branches have two publishers and the two disagree: New Town Plaza, Tsuen Wan Plaza, Tuen Mun Town Plaza and V City. In each case this page prints the mall's band, because the mall is the body that sets the trading hours of the shops inside it. Two of those bands are worth knowing for planning: Tuen Mun Town Plaza runs to 21:30 Monday to Saturday and opens at 11:00 on Sundays and public holidays, and V City opens half an hour later on weekdays than at weekends.

Two caveats belong with the numbers. The operator of the three street shops prints its own: hours are as updated in the store, so call first. The distributor prints its own on the two branches whose hours are its figures, Times Square and Gateway Arcade: “Store opening hours may be adjusted in response to various conditions. Please call our stores to confirm the opening hours before visiting.” Both are the publishers' words, not ours, and both are the honest limit of a page like this one.

MTR: the station, and the four exits that are published

This is where a store-locator page usually overreaches, so here is the rule this one follows: an exit letter is printed only where the operator of the place publishes one. Four branches qualify.

• Ocean Terminal and Gateway Arcade (Harbour City, Tsim Sha Tsui). Harbour City publishes three routes to the complex: Tsim Sha Tsui station Exit A1, about a 5-minute walk along Haiphong Road; East Tsim Sha Tsui station Exit L5, about 5 minutes along Peking Road; Austin station Exit F, about 10 minutes along Canton Road. Note what the mall is publishing: a route to Harbour City, not a door for a unit. The mall's access page does not mention Gateway Arcade at all, and both shops are inside the complex.
• New Town Plaza, Shatin. The mall's own visit page prints “Shatin MTR station, Exit A”, and repeats it: alight at Sha Tin station and reach the mall via Exit A. The shop is Shop 532 on Level 5 of Phase I.
• Metroplaza, Kwai Fong. The mall operator's page gives the address with “Kwai Fong station Exit E” in brackets. That is the mall's exit, not the shop's; this branch publishes no hours and no phone, which is why those fields are blank above.

Mong Kok has none. No exit letter is published for Fa Yuen Street, Tung Choi Street, Sai Yeung Choi Street South, Langham Place or MOKO — not by the shops, not by the malls, not by MTR in any readable form. MTR's station maps are downloadable but graphic-only — the Mong Kok map has no text layer at all — and its station pages were not served when this page was checked. So the letters that circulate in other guides for Mong Kok are not on this page: they are not published by anyone who operates the station. Take Mong Kok station for Fa Yuen Street, Tung Choi Street, Sai Yeung Choi Street South and Langham Place, and follow the signs from the concourse; our Mong Kok station route walks it street by street.

The same applies to the remaining 25 branches: Fashion Walk, Hysan Place, Times Square, Telford Plaza, APM, Olympian City 2, Cityplaza, Citygate, Paradise Mall, The ONE, The Wai, East Point City, Tai Po Mega Mall, Yuen Long's YOHO Mall II, Tsuen Wan Plaza, Tuen Mun's two, Tai Yau Plaza, and the seven brand-listed points. All of them sit in districts on the network; none publishes which exit to leave by, and this page does not invent one.

The seven points that rest on the brand's list alone

Seven of the 34 appear on the brand's Hong Kong store list and on nothing else we could read — no mall tenant page, no operator page, no retail-partner page. They are on this page because the brand prints them, and they are labelled that way everywhere they appear:

• Landmark North — Shop 304C, Level 3, Landmark North, Sheung Shui; 2715 6155
• Castle Peak Road — G/F, No. 82 Castle Peak Road, Yuen Long; 2352 1198
• The Lohas — Unit 307B, The Lohas, 1 Lohas Park Road, Tseung Kwan O; 3689 6528
• THE SOUTHSIDE — Units 120–121, 1/F, The Southside, Heung Yip Road, Wong Chuk Hang; no phone published
• Hopewell Mall — Shop 418–419, Hopewell Mall, 183 Queen's Road East, Wan Chai; no phone published
• Kai Tak Sports Park — Shop M2-007, Level G, Kai Tak Mall 2, Kai Tak Sports Park, Kowloon City; no phone published
• Panda Place — Shop G5, G/F, Panda Place, Tsuen Wan; 2157 9015 (the brand files it under Authorized Factory Outlets)

None of the seven publishes hours. Ring the number before you travel to one, and treat “listed by the brand” as exactly that: a list entry, not a shop we watched trading.

What this page does not claim

No total. There is no honest number of New Balance shops in Hong Kong to print. The brand's list, the distributor's locator, the shop operator's list and the retail partner's list carry different shops, they disagree with each other, and none of them states a Hong Kong total. The 34 above are what this page could stand behind on 5 November 2026 — a confirmed set, not a census. If a list you are reading carries more Hong Kong addresses than this one, that is the difference.

No ownership claim. Nobody publishes who owns or operates a Hong Kong New Balance shop. The evidence that a shop is trading is a mall tenant page, an operator's own list or a retail partner's list; none of them publishes a lease or an ownership status. So the labels here name the fascia and, where it exists, the list a shop appears on — not a business relationship.

No stock claim. No source describes the range, the size run or the stock of any one branch, so this page does not either. What the brand says about its shops in general is this: “Each of our stores have staff with professional experience to find your perfect fit. Our stores carry everything from footwear in a wide range of sizes and widths, to a versatile offering of apparel and accessories.” That is the brand's claim about its shops as a group. It is not a statement about what is on a shelf at 71 Fa Yuen Street today, and the category tags malls give a tenant (“Sports & Outdoor / Shoes”, “時裝”, “Fashion & Accessories”) are tenancy categories, not stock lists. Ring the branch.

No field we could not source. That means: no street number for The Wai (two publishers print different numbers, the mall the shop sits in prints neither, and the conflict cannot be settled, so the unit is given and the number is not); no hours for the fifteen branches that publish none; no phone for Telford Plaza, Olympian City 2, APM, Metroplaza, THE SOUTHSIDE, Hopewell Mall or Kai Tak; and no prices, discounts, restocks or release dates anywhere on this page.

No shops outside this list. The brand's own list also carries Macau addresses and one ELEMENTS unit that could not be resolved against the mall's directory; neither is on this page, because the first is a different market and the second could not be confirmed as a New Balance shop.

Where to go next

If you are going for the street rather than one brand, our guide to Fa Yuen Street covers the market and the street itself, and other sneaker shops in Hong Kong covers the multi-brand shops worth walking into. If you are sizing a pair before you arrive, the international size conversion guide is the page for that — and if you want another brand done branch by branch, the Nike Hong Kong store locator does the same job for Nike.